Instagram stories, posts, well thought-out hashtags, creativity and mentions now represent a world in which one must necessarily enter, to keep up with the times. Once, it was enough to do a search on Google to think that, without a website, the company sought practically did not exist.
Today the same happens with social networks: people rely on Facebook, the internal search bar, to consult news, browse about a brand, get to know companies and professionals who are part of it. Instagram, in Italy, has literally made the boom: 19 million active users per month!
Since this is the incontrovertible fact, it is well understood how essential it is to use it in a professional, adequate, strategic way, aiming at increasing sales. Here, then, are the 5 tricks to increase sales with Instagram!
1) HOW TO INCREASE SALES WITH INSTAGRAM: IDENTIFY THE TARGET
The first step is certainly the one without which even the following ones are emptied of content and could involve risky or completely out of place moves: identify your target.
But what is your target? Who do you turn to? Find out and build a strategy to grab his attention. From the “follow” onwards, you guarantee your interest with valuable content, proposing images with a high emotional rate, creative and unique.
How to spot it? The fundamental importance of the company profile on Instagram comes into play!
With this upgrade, you will be able to get a lot of detailed information about your followers, you can also analyze the coverage of your posts and insert a contact button in your profile.
The company profile is the first big help for your sales!
How to get the company profile?
Simple: Go to Settings> Accounts> Switch to a company profile. Then you have to choose the category for your profile / company and that’s it!
At this point, monitoring the statistical data will give you a well-defined overview, regarding, for example, the trend of your old and most recent posts or the cities where you are most followed.
2) INSTAGRAM: LOVE AT FIRST HASHTAG!
Instagram is the platform where visual triumphs, beauty, the ability to bring out a detail using filters, but above all, the virtual place where you have to make sure to hit the audience with well-thought-out hashtags.
A post can also be particularly engaging and well structured, but without the right hashtags your target uses, it risks going unnoticed.
Don’t overdo it: the ideal number of hashtags is between 15 and 20, there are also special apps that catalog the main hashtag trends by sector, helping you in this titanic undertaking!
The bio, the profile photo and the grid are respectively your business card, your smile and your arguments, just like during a date.
It must emerge immediately and clearly who you are, what you offer, who you are targeting and what your style is.
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4) RELATE TO PEOPLE
Avoid being talkative, just like during the appointment we were talking about: wisely mix arguments, few but good, a good presentation of the same (beautiful photos) and a personal style (filters, compositions, frames, hashtags).
A post a day is ideal, especially if the fan base does not exceed ten thousand followers.
When to post? Again, the statistics give us a great helping hand in evaluating the time of the post.
Usually, working hours are the best, as all users open Instagram during a work break, at the bar or while doing their daily chores.
5) DIVERSIFY POSTS
Experiment on yourself: when you open Instagram you immediately notice if you end up on a profile that wants to offer you a product at all costs. What reaction do you have?
Usually, I feel attacked, annoyed, as if the brand necessarily wanted to convince me to buy.
The trick in this case is to diversify, vary the posts!
The purely commercial post is welcome, in which the real protagonist is your product, the associated promo, the site or e-commerce where to buy it.
This strategy must be balanced by the presence of entertaining, emotional posts, which can be quotes, landscapes associated with evocative captions and above all Instagram stories.
This is the place where you can entertain your followers, showing the faces of those who use your product, testimonials, events, contests, surveys and music to entertain with a smile!
Instagram stories are also a co-branding tool, they allow you to tag influencers, well-known personalities, supporters, anyone who has to some extent contact with your reality.