Website development services include creating websites or web apps, cybersecurity solutions, UX/UI design, eCommerce solutions, website architectures, QA testing, maintenance, consulting, and even creating a bespoke CMS.
Web development presents several obstacles. The first challenge in every endeavor is to outline your goals properly. The user experience directly affects metrics that are important to a SaaS business. It determines whether customers recommend the service to others, impacting their long-term loyalty.
Invest in a Content Delivery Network
A content delivery network speeds up web pages and applications by reducing the distance between web servers and users. This reduces load times and shortens the time it takes for an application to render, making it more likely that a user will stay on a website or mobile app.
The CDN also serves up cached versions of web pages and applications to users, which decreases server loads and overall bandwidth consumption. This, in turn, increases speed and scalability. A CDN can also help mitigate performance issues that often occur during high-traffic events. For example, a successful marketing campaign or viral video can create an unexpected surge in demand that puts a site’s servers to the test. Advanced CDNs offer load balancing and massively distributed servers to alleviate these spikes so that no one server gets overloaded.
Some CDNs also offer analytics to track user behavior, which can be used to optimize sites and web applications for specific user personas and to target marketing messages accordingly. This real-time analytics can also help to identify issues, such as excessive load times or slow page rendering, and provide suggestions for improvement. Lastly, many CDNs allow customers to purchase private infrastructure, which can be helpful for businesses with sensitive information or security concerns.
Optimize Your Text
While it’s tempting to focus on SEO when optimizing website development solutions, user experience is also essential. A recent study found that improving UX can improve organic search engine ranking by up to 14%.
User Experience (UX) encompasses more products than User Interface (UI). While UI is the visual design of product elements, including screens and pages, UX also includes how customers interact with that product as it fits into their workflow and task completion processes.
Creating a site with good UX means not only making it easy to use but also easy to find and navigate. This is why optimizing the text on each page of your website is essential. This may include using proper grammatical structure, avoiding sloppy spelling and grammar, and ensuring that all your images have descriptive file names that clearly explain what they are showing.
Small business owners and eCommerce sites often need to take the time to optimize their web content for good UX, especially because they are focused on their bottom line and maximizing conversions. However, even a few simple changes to website content can significantly impact the user’s experience and your SEO rankings. It takes some time and some basic research.
Optimize Your Images
It’s no secret that visuals are invaluable to the world wide web. From envisioning data to breaking up paragraphs of text, images are critical to most website designs and help users have incredible online experiences. Unfortunately, high-quality resolutions come at a price: larger file sizes and slower load times. This can bog down a site and cause users to leave — the bounce rate for slow sites is about 80% higher than that of fast-loading sites.
The answer to this problem is image optimization. Image optimization is decreasing an image’s file size without affecting its quality. It can be done in the creation phase. Optimized images consume fewer resources, load faster, and are more SEO-friendly.
Another way to optimize images is by adding alt text to them. This is a text description of the image that is used when the image can’t be loaded for some reason, such as when using a screen reader. Adding relevant keywords to this text can help improve search engine optimization and attract more organic traffic. Balancing site performance with visual design is crucial to providing a positive user experience and maintaining visitor engagement and conversions.
Optimize Your Video
User experience isn’t just about UI (User Interface). It encompasses everything a person does with a product, including interactions before and after using it.
While “user experience” may seem like a buzzword, it’s becoming increasingly important in business. People expect better experiences and will reward companies that can deliver them.
Whether through SEO or website optimization tools, you can improve the user experience by testing and improving your site. For example, running a multivariate test can help you see what is working and what might need improvements.
Many small businesses need to pay more attention to optimizing their websites for user experience. They tend to focus more on SEO and CRO, but the truth is that a good user experience can improve your bottom line. Improving your website’s usability can increase conversions and boost your profits.