The Ultimate Guide to Choosing the Right Label Printing Company in Australia

When finding a label printing company in Australia, making the right choice is crucial for your business. The labels on your products represent your brand and play a significant role in attracting customers. Choosing the right label printing company is essential to ensure top-notch quality, customisation options, competitive pricing, excellent customer service, and sustainability practices. In this guide, we’ll walk you through the key factors to consider when selecting a label printing company in Australia.

How to Choose the Right Label Printing Company? 

  1. Expertise and Experience


Expertise and experience are vital when choosing a label printing company. Look for a company with extensive industry experience and specialises in label printing. An experienced company will deeply understand various printing techniques, materials, finishes, and design considerations. Their expertise allows them to offer valuable advice, deliver high-quality retail and alcohol labels, and ensure your specific requirements are met.

  1. Quality Standards


The quality of your labels directly reflects the quality of your brand. When assessing label printing companies, make sure to consider their quality standards. Look for companies with strict quality management systems and certifications, such as ISO 9001. Such certifications ensure that the company has implemented quality control processes and consistently delivers labels of the highest standard. Additionally, request samples of their previous work to evaluate the quality firsthand.

  1. Customisation Options


Every business has unique label requirements. A reliable label printing company should offer various customisation options to meet your needs. Consider whether the company can accommodate your desired design elements, including shape, size, colours, and finishes. Look for companies that provide options for variable data printing, allowing you to personalise labels with unique information such as barcodes or sequential numbering.

  1. Pricing and Value


While cost shouldn’t be the sole determining factor, finding a label printing company that offers competitive pricing without compromising quality is important. Request quotes from multiple companies and compare them based on the services provided, materials used, and customisation options available. It’s crucial to assess the overall value you will receive for your investment rather than solely opting for the lowest price. Investing in high-quality labels will positively impact your brand’s image and customer perception.

  1. Customer Service


Exceptional customer service is key to a smooth and satisfying experience with your label printing company. A reliable company should be responsive, communicative, and attentive to your needs throughout the printing process. Look for companies that value customer satisfaction and have a reputation for excellent customer service. 


Reading testimonials or reviews from previous clients can provide valuable insights into their level of responsiveness and support. Additionally, directly contacting the company and assessing its responsiveness can help gauge its commitment to customer service.

  1. Sustainability Practices


In today’s environmentally conscious world, it’s essential to consider a label printing company’s sustainability practices. Look for companies prioritising sustainability using eco-friendly materials, recycling waste, or implementing energy-efficient printing processes. Supporting a label printing company with sustainable practices aligns with your brand values and can be appealing to eco-conscious consumers. Inquire about their sustainability initiatives and certifications, such as FSC (Forest Stewardship Council) or using vegetable-based inks.

  1. Production Capacity and Turnaround Time


Consider the production capacity and turnaround time of the label printing company. Evaluate whether they can handle your project’s volume and meet your desired deadlines. A company with sufficient production capacity and efficient processes can ensure the timely delivery of your labels, allowing you to maintain a smooth supply chain and meet customer demands. Inquire about their production capabilities, equipment, and ability to handle small and large print runs.

  1. Technological Capabilities


In today’s digital age, technological capabilities are crucial in label printing. Look for a company that embraces technological advancements in printing, such as digital printing. Digital printing offers benefits like faster turnaround times, cost-effectiveness for small print runs, and the ability to incorporate variable data seamlessly. Additionally, inquire about their file submission process and compatibility with various design software to ensure a smooth workflow.

  1. Industry Expertise and Specialisations


Consider whether the label printing company has experience and expertise in your specific industry or niche. Different industries may have unique requirements and compliance regulations for labels. Choosing a company that understands the intricacies of your industry can be advantageous, as they can provide valuable insights, recommend suitable materials and finishes, and ensure compliance with industry standards. Look for case studies or examples of their work in your industry to assess their expertise.

  1. Reputation and References


Lastly, assess the reputation and references of the label printing company. Research online reviews, testimonials, and ratings to understand their reputation within the industry. Ask the company for references from previous clients who can provide insights into their experience working with the company. A reputable label printing company will have a record of satisfied clients, positive reviews, and a strong reputation for delivering high-quality labels.



Choosing the right label printing company in Australia is a decision that significantly impacts your brand’s success. By considering factors such as expertise, quality standards, customisation options, pricing, customer service, and sustainability practices, you can make an informed choice that meets your specific requirements. 


Take the time to research and evaluate different label printing companies, request samples, and gather testimonials to ensure you partner with a reliable and reputable provider. Moreover, DAL provides high-quality labels, essential for captivating customers, enhancing your brand’s image, and driving the success of your products in the Australian market.

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