Video content is a powerful tool to help brands reach a wider audience. Whether your video is used for closed captioning (for accessibility purposes) or real-time text, transcribing it makes it more accessible to your viewers.
Benefits of Transcribing Video to Text:
Many prefer to read over listening due to time constraints, noise environments, or personal preference. Adding transcription allows your video to be repurposed for various platforms and email campaigns.
A written transcript is a great way to reach a wider audience. Some people prefer to read rather than watch videos or may have difficulty hearing. Transcribing your video content can help them access it and make it easier to share and search.
Additionally, transcribing your video content allows you to create captions and subtitles. Many of us consume social media, Youtube or TikTok videos on mute, and adding text is a great way to still engage with your video content. It is especially useful for hearing-impaired audiences, allowing them to watch your video content without turning the sound on.
There are several ways to transcribe your video, but finding an affordable and accurate one is important. A transcription service offers a variety of options, including automatic and human transcription. It also provides editing and proofreading services to ensure quality and accuracy. This service is a good option for those looking to improve their SEO, increase traffic and generate revenue from their online video content.
Better Completion Rates
Transcribing your video content to text is a great way to increase viewers’ viewing time. Since they can read the transcription at their own pace, it’s easier to understand the content and stay focused on it. This results in higher completion rates, translating into greater audience engagement and brand awareness.
When transcribing video to text, you can also easily repurpose them for other media types. This includes blogs, newsletters, and email campaigns that can reach a wider audience. In addition, the transcripts can be used to produce closed captions that make it easy for the 48 million deaf and hard-of-hearing people to access your content.
While there are several ways to transcribe video to text, an automated transcription service is the best option. This will save you both time and money by letting you skip the process of hiring paid transcribers and manually converting the audio to text. Automated transcription services offer much better accuracy and quicker turnaround times than manual transcription methods.
Whether you have a large video library or just a few, it’s important to remember the people who won’t be able to watch your videos. Providing them with a transcript or captions is the best solution in these cases.
Using the best video-to-text software can help you generate accurate, legible results. The software will omit filler words and leave out repeated phrases, allowing you to create an effective transcript that will be easy for viewers to understand.
In addition, many video transcription services offer a mix of automated speech recognition and human transcription to give you the best results. This can take a little longer, but it ensures that your transcript is accurate and will rank well on search engines.
Another benefit of transcribed video is that it can be used to create subtitles or captions. You can use them for YouTube video descriptions or add them to your distribution platform to turn your videos into accessible content for everyone. This is particularly helpful for ESOL students or people who are deaf or hard of hearing.
Better Search Engine Optimization (SEO)
Search engines can’t watch videos and rely on text to understand the content. Including transcripts in your video can boost your site’s SEO, increasing your visibility in search results.
Search engine algorithms are increasingly looking for more natural context, and a transcript helps achieve this. Keywords are a key part of any SEO strategy, and adding them to a transcript can help improve your search rank.
Transcripts are also a good way to include supplemental content, such as links and other videos, that can be used by people who want to learn more about the topic. This can lead to more traffic from organic searches, especially as users share your content on social media.
Providing video transcripts and closed captions is a great way to make your content more accessible. A study found that websites with transcripts had, on average, 16% more revenue than those without. Additionally, a survey by the radio show This found that their YouTube videos saw an increase in views when they added transcripts.
Better Audience Engagement
With video content a key part of your marketing strategy, the availability of transcriptions can help you achieve your goals of increasing engagement rates on your videos. It helps your audience understand your message better, improves their experience, and provides them with additional content to consume.
Additionally, it allows people to watch your video even if they are mute, as they can read the transcript or closed captions to follow along. This benefit is especially important for platforms like Youtube, Snapchat, and TikTok, where users watch video content mostly on mute. In addition, transcripts can help people with hearing loss or other hearing impairments.
Initially, closed captioning and transcribing were developed for the deaf or hard of hearing, but it has since been found useful for many other people. For example, for the 48 million people with hearing loss, transcripts, and subtitles provide a way to enjoy videos while still keeping them accessible to different audiences as well. Additionally, for viewers in sound-sensitive environments or with a poor internet connection, transcriptions allow them to engage with your content despite these constraints.