Social media strategy is the planning done on social media which leads to success in doing the tasks. It means social media strategy is a summary of everything you plan to do on social media hoping to achieve something on social media. This strategy guides your course of action and saves you from failing on social media. The better your plan, the more effective you will be on social media. Your social media will never be successful without a proper social media strategy.
In other words- “Social media strategy is used to achieve a certain objective on any social media platform. If you want to get good followers and maximum traffic on any social media platform then you must follow the social media strategy that has to be adopted. In today’s time, It is very much needed through which you can take social media marketing to greater heights.
In today’s post, we will tell you some steps about social media marketing strategy. Which will help you a lot in growing your social account.
What is Social Media Marketing?
You have heard the name of social media marketing but do you know what is this social media marketing. Social media marketing is online marketing where we sell and promote any product, brand, or tell about the product, this is called social media marketing. There are many social platforms for marketing such as Instagram, Facebook, Twitter, Pinterest, etc. Where online marketing is done.
We all use social media in everyday life. When we open any of our social media platforms. Then you have advertisements for many products, brands, companies. With this, you are told that this product is being marketed or sold. This gives the advantage to the company that it can sell its product to more customers in less time and in less cost.
How social media marketing helps businesses?
Increase your brand awareness
build engaged communities
sell products and services
Measure how people feel about your business.
interact with your audience
For this, sometimes provide discounts and offers to the customer.
Provide customer service on social media platforms
Advertise your products and services to the target audience
track your performance
Adjust your strategy accordingly.
What is a Social Media Strategy?
A social media strategy is a plan. By which there is a plan or strategy already done to promote, sell, or brand any product on any social media platform so that we can promote, sell, sell our product to the maximum audience. Or branding.
In other words, “like whatever strategy is done first to start any company or any business, similarly the strategy made to sell any product on social media platform or to promote the product.” It is called social media strategy. By this, if we work through a strategy on social media, then the chances of failure are very less and the chances of success are increased. This is what we call social media strategy.
- The purpose of social media marketing is to
- Build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.
- Social media strategy is the guideline for running effective communication with your target audience.
- Help you measure your growth with clear objectives.
- Help you define your own brand voice.
- Help you create a unique presence in the already cluttered online space.
- Chases SMART goal and helps you achieve it with clear direction.
1. Your Brand’s Value Proposition- “If you can’t define the value, you certainly won’t be able to show any value.”
2. Your Brand’s Objective- What do you want to achieve through your social media efforts?
3. Defining your target audience- Segment of people you want to target online.
4. Your Channel Mix- The social media platforms you should have for your brand.
5. Your Content Mix- Picture, creatives, GIFs, videos, boomerangs, etc.
6. Your Posting and Engagement schedule- time of posting, day of posting, a time when your fans are most active.
7. Parameters for Measurement and Tools- listening, monitoring and CRM.
8. Don’t be afraid to experiment.
Social media strategy is very important for online marketing of any product or brand, through which you will be able to be successful on social media, then what are the steps that need to be followed-
- Set meaningful business goals
- Pick your social platforms
- Define your target audience
- Examine your competitors
- Focus on metrics and KPIs that matter
- Create quality content
- Publish your content at the best time
- Monitor, evaluate, and improve your strategy.
- Track performance and adjust your strategy accordingly.
Read all these strategy steps in full detail-
1. Set meaningful business goals:
If you want to market your product on any social media platform, then you have to first set meaningful business goals. You have to choose a goal that will attract the attention of the audience. If you don’t have a goal then you can never be successful on social media and you will get any return on what you have invested. You need to keep these things in mind to set your Meaningful Business Goals.
What do you expect from social media?
What do you want to accomplish?
Ask yourself these questions so you can set a specific goal for your business.
Each of your goals should be:
Some basic goals of the brand:
Increase quality leads and revenue on social media
Increase brand awareness
Drive traffic to your website
If you are planning a strategy for social media marketing then first of all you have to pick the best social platform. By the way, there is no shortage of social platforms. There are many social platforms on-demand today that people are using in their daily life – such as Facebook, YouTube, Twitter, LinkedIn, Pinterest, and Instagram.
Unique stationery has to be created for all these platforms as different social media marketing sites have different requirements. Talking about Twitter, Twitter is one such social media marketing tool, with the help of which you can broadcast your updates on the website, which helps you to broadcast your tweets to the same followers and increase your followers.
Talking about LinkedIn, LinkedIn has a different and more professional marketing side from all other social media platforms. In any group you are in on LinkedIn, you find people belonging to a certain industry. Talking about YouTube, in this, you can attract your audience with video than text and audio.
3. Define your target audience:
your target audience is a group of people who are interested in products you sell and promote and or most likely to purchase from you to solve specific problems or perform certain tasks. Along with this, you also need to know who your customers are and what they want to see, and at what time they are active on social media. If you want to convert followers into customers then this social media strategy is very important for you.
When it comes to your target customer, commonly considered a demographics:
Along with this, you should gather data for your followers and customers. For which social media analytics can also provide you with valuable information. So that you can know about your followers, when they live, and how they interact with your brand on social media?
4. Examine your competitors:
chances are, your competitors are already using social media, which means you can learn from them what they are doing. Study their social media pages, content, and organic campaigns to learn from them.
Conduct your competitive analysis
A comparative analysis allows you to understand who your competition is with and what they are doing well on social media. You must know what is expected of your objective which will help you in setting your social media goals.
Some tools to analyze:
Command for Instagram
5. Focus on metrics and KPIs that matter:
KPIs Stands for Key Performances Indicators. Following the social media strategy for the business When tracking your data to measure and prove your brand’s social media success – it all comes down to social media KPIs.
Social media KPIs are measurable metrics that reflect branding performance on social media and they prove the ROI of social for a business. In other words, KPIs allow your social team to monitor multiple activities to determine whether the social strategy aligns with goal performance. Along with this whether your brand is achieving its business goal or not. Apart from this, tracking and reporting social media KPIs makes it easy for you to generate reports. This is the best way to justify any report that your social media strategy is working.
it’s difficult to improve what you don’t track. Based on your marketing goals you will need to select a set of parameters for benchmarking and comparison. This will help you determine if your marketing efforts paying off.
6. Create quality content:
you must create content that allows your audience to connect with you. But don’t make the same mistake as many businesses by getting too many sales on social media.
- Whatever contact you are creating, the content must be consistent with the purpose of all social media networks.
- Before creating content, you also need to keep in mind what type of content can be expected to be seen on all social media platforms.
7. Publish your content at the best time:
Relevancy and freshness of content are some of the factors that often dictate if your post will make it to the top. Experimenting is the best way to find the best time to post. Of course, it is important that whatever contact you are sharing on social media should be good. But if you will share your contact on media to get more and good impact then it is equally important to have a good social media strategy. Along with this, whatever conversation or communication you are doing with your audience on social media, the time is taken should also be accounted for.
Set your posting schedule:
You can post a schedule of content to your content across all social media platforms. What happens with this is that you can post different content at different times on all social platforms. In this, you fix a date and time. After that, your contact will be shared on your fixed date and time. With this, you can save your time as well. Also, you can fix a time for your audience. After this your audience will be mostly live at the same time and this way you will be able to drive more and more traffic.
Determine the right content mix:
It is essential to make sure that the contact strategies and schedules you have are reflecting each of your social profiles. So that whatever you post is serving to support your business goal.
So you can decide –
- 50% of the content will drive traffic to your website.
- 5 % of the content will be related to your company
- 25% of the content will be curated from other sources
- 20% of the content will support the lead generation goal
You should also know what kind of contacts you are publishing.
- 80% contact should be related to your education, information, entertainment
- 20% of the content You can promote your brand directly.
Don’t post too little or too much:
If you are starting a social media strategy from scratch, you might not know that how often is right and how often is not to post on each media platform for maximum engagement. If you post more than the limit, then your vision may also get disturbed, which will reduce your impression on social media. But if you are posting very little, you will also get to see the disadvantage of it. Because of which your audience is connected to you, if they do not get the post at the right time, due to which your audience will see a negative effect for you. So you can take the risk.
We will tell you exactly how much you can post on which platform-
Instagram (feed): 3-7 times per week
Facebook: 1-2 times per day
Twitter: 1-5 times per day
LinkedIn: 1-5 times per day
If you are using all these platforms then you can post in this way which is best. Your audience won’t even bother. Due to which you will get to see good engagement and impression on social media. and you will get full support.